Although many businesses use newsletters as part of their marketing efforts, unfortunately not many VAs know how to correctly set them up or understand the intricacies of email marketing well enough to effectively manage them.

But once you know how to do this, you can not only use your skills to help your clients make more money, you can also charge a really good project fee and finally escape the hourly rate income trap.

So let me show you how email marketing works. You can then add another skill to your services page, help more people, and make more money!



"This training came at a really good time for me as I had a new client sign up today who wants to get more people on her mailing list and ultimately to her Yoga classes - this has given me a few ideas that I can now help her with. Hopefully it will stop her crying too - poor lady is really frazzled with overwhelm. Love this lots!!"

"Love this training. I have just been able to speak with a client and advise her on this exact topic which has resulted in me getting more work - BOOM!"

"This training is GREAT! I've felt way more confident when advising clients and am actually quite astounded that I'm doing it when I'm often stuck in the "nope, I'm not a tech VA" mindset."

"This has been so helpful for me as I have a contact who wants me to do her email marketing. I already had experience with lead magnets, but not the actual physical creation in Mailchimp. Just signed up for an account and will set up my dummy run at the weekend. Hurrah!"

"Finally finished the training - It was really easy to follow. I'm undertaking a client's newsletter at the moment so this is all very relevant and I shall be getting some lead magnets added to her website too."

"Just finished the course, really clear and I already have some clients lined up for this."

"Really enjoying the training and learning loads! One client is looking to start sending newsletters out in the future so it is great that I will be able to support her."


Do you focus on a particular email provider?
Although businesses use many different providers, Mailchimp is the most common so I decided to focus on that one.

Do you show me how to set up a Mailchimp account?
No. Mailchimp have a number of fantastic videos so it seemed madness to replicate them. Although I show you how to set up and manage a GDPR-compliant mailing list, write the newsletters and point you in the right direction, you should always set up the accounts yourself so you can fully understand and 'own' the platform you're using. 

I have other questions
No problem. Just email support@thevahandbook.com and ask away! 


* If you understand how email marketing "works" you can suggest (and create) a newsletter to clients who could benefit from having one.

* You can help raise the exposure and income of clients who ARE sending newsletters but who aren't achieving the results they want - or you know they could achieve. 

* If you help a client make more money then you'll make more money yourself and, because email marketing is a service you can charge a really good project rate for, you'll earn more money the faster you become - hurrah!