The numerous ways you can get people to subscribe to a mailing list and what you need to do to ensure you're fully compliant with the stringent data protection laws.
The difference between a lead magnet and a content upgrade, how to decide which one to use, how to create one and then how to successfully deliver it to a subscriber.
The many different types of signup forms, how to make each one, what you should write, what data to collect and where to place them for maximum conversion.
Adding images and videos and how to write subject lines, welcome emails and sequence emails. What info you need to get from your client and what to do if their content is awful.
Segmenting subscribers, how and when to send a newsletter, and how to make sure it gets delivered. Then how to analyse the statistics so you can see if the newsletter is delivering results.
Managing and avoiding potential client issues, how to get experience before you offer this as a service, and then how and what to charge for newsletter set up and support.
"This training came at a really good time for me as I had a new client sign up today who wants to get more people on her mailing list and ultimately to her Yoga classes - this has given me a few ideas that I can now help her with. Hopefully it will stop her crying too - poor lady is really frazzled with overwhelm. Love this lots!!"
"Love this training. I have just been able to speak with a client and advise her on this exact topic which has resulted in me getting more work - BOOM!"
"This training is GREAT! I've felt way more confident when advising clients and am actually quite astounded that I'm doing it when I'm often stuck in the "nope, I'm not a tech VA" mindset."
"This has been so helpful for me as I have a contact who wants me to do her email marketing. I already had experience with lead magnets, but not the actual physical creation in Mailchimp. Just signed up for an account and will set up my dummy run at the weekend. Hurrah!"
"Finally finished the training - It was really easy to follow. I'm undertaking a client's newsletter at the moment so this is all very relevant and I shall be getting some lead magnets added to her website too."
"Just finished the course, really clear and I already have some clients lined up for this."
"Really enjoying the training and learning loads! One client is looking to start sending newsletters out in the future so it is great that I will be able to support her."
Do you focus on a particular email provider?
Although businesses use many different providers, Mailchimp is the most common so I decided to focus on that one.
Do you show me how to set up a Mailchimp account?
No. Mailchimp have a number of fantastic videos so it seemed madness to replicate them. Although I show you how to set up and manage a GDPR-compliant mailing list, write the newsletters and point you in the right direction, you should always set up the accounts yourself so you can fully understand and 'own' the platform you're using.
I have other questions
No problem. Just email firstname.lastname@example.org and ask away!