Do You Cringe at The Thought of "Selling Yourself"?
Of course you do, you’re not a sociopath. But marketing doesn’t have to feel sleazy or scary. In fact, everyone can learn to be good at marketing themselves - yes, even you.
The hard fact is, you have to market your business or else you just won't have a business. After all, nobody can hire you if they don’t know you exist.
But the right marketing does more than just bring in any humdrum work. It can help you land your dream client and attract work that’s the perfect match for your skillset. The kind of work that fires you up and gets you bouncing out of bed in the morning - the kind of work you left your job to become a freelancer for.
This is where my Ultimate VA Marketing Course comes in.
I show you exactly how to create a lock and load marketing plan for maximum results with minimum effort you can implement straight away.
Oh, and it’s called ‘Ultimate’ because it’s the only marketing course you’ll ever need. Complete it and your marketing technique will be set up for life.
The Ultimate VA Marketing Course is Perfect For You if:
You have a system for everything - except your marketing.
You’re organised. You’re meticulous. You’re good at what you do. You’re a goddamn admin machine! What you’re not so great at is articulating the unique value of what you have to offer to potential clients - and you’ve no idea where to start. With this course, all that will change.
You think your ideal customer is "everyone".
I created this course because I kept seeing VAs make the same mistakes when it came to marketing. They didn't know who their ideal client was, so they didn't know what to say, where to say it and who to say it to. By helping you get really clear on your core skills, this course will stop you from falling into the same trap - and help you land the client that’s your match made in admin heaven.
You find the idea of marketing overwhelming.
Psst! Wanna know a secret? Marketing only looks complicated because there are so many ways to do it nowadays. This course will give you a simple social media strategy that’s so easy to implement, you’ll stop overthinking (and procrastinating) once and for all. You’ll soon see that marketing doesn’t have to be scary. In fact, it can almost be like a fun game.
You don't have a consistent marketing schedule.
If your marketing approach can be described as ‘scattergun’, you’re not alone. But marketing with no direction or purpose leads to poor results, which can leave you feeling frustrated and despondent. This course will give you a clear, targeted marketing plan you can start using straight away.
You struggle to find well-paid, satisfying work.
Every VA needs to find clients, and you haven’t come all this way only to be stalled simply because you don’t know how to promote your business – especially when it’s all in this course!
The Ultimate VA Marketing Course Covers:
IDENTIFYING YOUR IDEAL CLIENT
Your target market isn't "everyone" so here we look at how to identify your ideal target market so you can create a clear and compelling content, strategy and marketing plan that's perfectly tailored to them.
MAKING YOUR BRAND WORK FOR YOU
This section includes how to create your brand identity, establish brand consistency, align your brand with your ideal client's brand and ensure your website converts visitors into paying clients.
MARKETING ON SOCIAL MEDIA
Focusing on LinkedIn, Twitter, Instagram and Facebook, I show you how to get your message across in the right way. Because you can't just post random stuff on every platform and expect work to start pouring in, doll.
FINDING AND SECURING CLIENTS
This covers all the many different ways you can market your business including how to implement my (very successful) direct marketing approach and what to do if your marketing isn't producing the right results.
CREATING A TAILORED MARKETING PLAN
Because people seem to have systems for everything except their marketing, I get you to design your own checklist so you can just whizz through it each week - even if you're really not in the mood!
UNDERSTANDING THE PRINCIPLES OF MARKETING
People have been doing business with each other for thousands of years and, while the platforms used will change, the principles never will. Once you understand these rules, you'll always be able to find work.
Feel The Love
Here’s what past students have to say about the Ultimate Marketing Course:
"As my business has changed over time, the course helped me recognise that some of my own marketing messages were mixed and I needed to rewrite my content and redefine my target audience. My target client is on LinkedIn, so I found that section particularly useful and I was able to go away and run with Jo's advice straight away. I immediately felt more confident knowing that I was following a tried and tested method, rather than just bumbling around on my own!
The marketing checklist remains particularly useful and I've incorporated the content into my social media planner so everything's in the same place for me to tick through every day. Happy days!"
- Victoria T
"This course has really given some structure to my marketing. When I get overwhelmed, I tell myself to stop, go look at the course and just follow the directions!"
- Alexandra S
"I started the Marketing course and came to the homework on the first section about finding out my 'Why?'. Until today, I didn't really realise how important this is! I know what I do and how I do it and I know I'm good at it, but I've never really asked or answered why I do it or why I wanted to do it - strange really when I think about why I left my full-time job of 8+ years.
Watching the Ted Talk was eye-opening and so tonight will consist of me figuring out my why and also revising my services! I've concentrated on offering my niche of HR, that I actually forget I'm a pretty s**t hot administrator who is a perfectionist and loves to be organised! So why am I not showcasing this first and foremost?!"
- Amy F
"The course has actually encouraged me to take a couple of steps back this week to really nail down my service offer and potential clients. I did the client avatar exercise and have worked out my 'why’. Doing this has really helped me to solidify and clarify what I want to do with my VA business.
It was hard work, but I feel more immersed in the world of my preferred clients now, which I feel sure will help me when it comes to marketing to them."
- Michelle W
"I'd already done Jo’s great DIY course when I started out as a VA and it was invaluable. So when the marketing course came along it was a no-brainer really. Although I had been marketing my business, there were so many things that I had missed, things I hadn’t thought of or got quite right.
Having done the course, I now have so much more confidence to go out and market my business the best way possible and to the best of my ability."
- Lisa D
"I launched Latchgate last year and worked through the DIY VA Course which is fantastic. I started the marketing course as I felt I wasn't doing enough of that for my own business. Jo has made the course really easy to follow and understand. I have really got into it and I'm no longer nervous about marketing my own business. It's going to be a great year!"
- Jane D
Do I have to complete the course within a specific timeframe?
No. You have lifetime access to the content so you can log in whenever you want and work through it at your own pace.
Do you cover every social media platform?
Because social media is a massive subject, every platform is different, the features constantly change and not every platform will be suitable for your business, I've focused on the main platforms of LinkedIn, Facebook, Twitter and Instagram.
Can I see the lessons covered in the course?
You sure can. Just click on the big pink Buy button at the bottom of the page and you'll be taken to the website where the course is located. There you will see a menu containing all of the lessons contained within the course.
I hear this course is included free of charge if I buy the DIY VA course?
Yes, it is. In the DIY VA course, I provide you with the information to set up your business and get clients, but you also have access to the more detailed marketing strategies contained within the Ultimate VA Marketing course.
I have another question.
No problemo. Email firstname.lastname@example.org and ask away!
You can't get out of marketing your business, I'm afraid!
I'm sorry to tell you that if you're a Virtual Assistant who wants to work then you're going to have to market your business.
But marketing isn't complicated - it just feels that way because there are so many ways to do it nowadays. Plus, you're probably massively overthinking it!
It helps to remember that people have been doing business with each other for thousands of years and, while the platforms we use will continue to change, the principles of marketing and exchanging services for money have and will always remain the same.
The great news is that once you know what those principles are and you have a lock and load system in place, new platforms can come and go and you'll always know how to find great clients... HURRAH!