Want to Make More Money... Without Working More Hours?
If you're a Virtual Assistant who only charges by the hour then there's a limit to how much money you'll ever be able to make because there are only so many billable hours in a day.
But once you start to look beyond the hourly rate business model, you can earn WAY more than you do now - and without working more hours.
To be a successful VA, you need to nail your pricing strategy and your mindset otherwise, you have a hobby and not a business. This may not come naturally (why would it?) but it's definitely something that can be learned.
The great news is that there are plenty of ways you can immediately improve your income - and they're all just one click away!
The Pricing Course Covers:
ESTABLISHING A PREMIUM BRAND
Before you can even think about going after the big bucks, you need to ensure that you look like a top-level, quality brand. Only then will you feel confident about your rates and attract clients who won't think twice about paying them.
TIERED AND COMPARISON PRICING
Widely used in mainstream marketing, here is where we look at the psychology and tactics around comparison pricing. I then show you all the many different ways you can offer some of your Virtual Assistant services using the tiered pricing strategy.
HOURLY RATES AND RETAINERS
This lesson covers how to raise your hourly rate without losing clients, how to identify which clients to move on to a retainer (and then how to move them) and how to create different retainer levels for different types of clients.
LEVERAGING ALTERNATE METHODS
Because there are many pricing strategies I know you won't even have heard about let alone implemented, this section is where I show you how to start looking at your time, money, worth and value in a completely different way.
PACKAGE AND PROJECT RATES
You need to break through the hourly rate ceiling in order to earn serious money as a freelancer. Here I talk about package and project rates, how they differ, services that can work well as packages and how to charge for them.
PSYCHOLOGY AND MINDSET
You could be an amazing VA but if you don't have an effective pricing system then you won't be one for long. Value is relative and there are many psychological strategies that can influence how both you and your clients view your worth.
Happy Buyers
"I bought your pricing course yesterday. Premier, premium, five star, bespoke, first-class... I have so many website tweaks to make! A real eye-opener."
I'm about 70% of the way through Jo's pricing course and loving it, feeling really buzzed about upgrading all areas of my business and shifting my mindset for good!! Also, something I just had to share, I'm in a co-working space today and on my tea break from studying I heard someone on the phone discussing a service provider he wants to hire which he described as "reassuringly expensive"!! Feel like the universe wanted me to hear that today - no more undercharging!! 🤩
"I highly recommend this course - it's a wise investment as it will change how you think about everything. It'll change your mindset from a freelancer to a business. Worth every penny."
"After progressing through the pricing course, I have now (for the first time in almost 4 years) finally increased my prices, from £25 to £30 an hour! Today I’ve already sent a project quote to a new enquiry, taking this new price into account. I also had a consultation call with a potential client - a social enterprise to add - who seemed fine with the new price, even after she’d already seen my old one last week on my website! I was waiting for her to say it was too much, but she didn’t! Phew! I still have some work to do, but this is the first step in improving the profitability of my business. My next step is to finally create some packages to put on my website."
"Since doing the pricing course I have managed to get three clients on retainers. The interview with Julia has made me think big time! I've already increased my rates across the board in line with my business birthday, but I have now been playing around with some more premium package rates which I want to approach a client about next week."
"The price training interview with Julia was a game-changer, a real brain cog shifter."
"The training has been spot on and I have now managed to convert another two clients onto retainers since completing it!"
"Aha / airhead moment - just watching the video in the pricing course... I NEVER would have even thought of that!"
"Going through the pricing course and proud to report I've just raised my rate by $5 an hour. I've also given my testimonials their own page."
"Hurrah! After wrestling with my conscience at the weekend I sent two clients an email saying that the concessionary rate would cease and that they would now be charged my normal hourly rate. Guess what? They both emailed back to say... "no probs"! Happy days! Perhaps I’m still not charging enough?!"
"I just managed to put a long-term client on a monthly package instead of an hourly rate - yay!"
"After sending the price increase email to my clients they’ve all come back and said 'no problem, you’re worth it!"
" One of my clients sent me a message asking me to do something immediately, which I did (moving from another client in the process) yet she's paying the same rate as everyone else. That can't continue as I'm getting the stress without any financial rewards for it. As per the training, I sent her an email the next day explaining that anything that requires an immediate response will now attract a priority surcharge."
A Word on The Course
Knowing what to charge and being able to ask for it can be a challenge for many VAs. These are some of the biggest mistakes I see VAs make; any of these sound familiar?
- Allowing clients to dictate your prices.
- Not looking beyond the hourly rate business model.
- Not understanding how retainers work.
- Not offering package and project rates.
- Deciding how much a client can afford.
- Undercharging for skills you've spent years acquiring.
Money is not a dirty word and you're not being greedy by wanting to earn more of it.
As pricing is one of the most important but least understood aspects of running a business, I've created a comprehensive course containing numerous ways you can earn more money.
Oh, and without working more hours!
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