In order to be a successful business owner, it's crucial to have a toolkit of varying pricing strategies as well as a healthy money mindset. Because otherwise, you could easily end up with a hobby instead of a profitable business.
Although both of these things won't come naturally to most people (and why would they?), they're skills that can easily be taught and learned.
There are actually many quick and easy techniques you can implement right now to increase your income - and they're just one click away!
Are You a VA Who Only Charges by The Hour?
Simply put, charging by the hour means you're essentially trading time for money. But as there are a limited number of working hours in a day (around five), there's a cap on the amount of money you can earn.
This means that with an hourly rate model, you'll eventually hit an income ceiling. To break through this ceiling, you have two options: work more hours or increase your hourly rate.
Unfortunately, neither option is ideal.
Working more hours will eventually lead to burnout and you deserve a day off now and again, right? Even if you specialise in a particular area, and can charge a higher hourly rate there will always be a limit to how much you can earn per hour.
This is why it's important to look at alternative pricing strategies such as project-based and value-based pricing as this is the only way you'll ever be able to earn money by working fewer hours.
Luckily, it's all covered in this course!
The Pricing Course Covers:
ESTABLISHING A PREMIUM BRAND
Before you can even think about going after the big bucks, you need to ensure that you look like a top-level, quality brand. Only then will you feel confident about your rates and attract clients who won't think twice about paying them.
Widely used in mainstream marketing, here is where we look at the psychology and tactics around comparison pricing. I then show you all the many different ways you can offer many of your Virtual Assistant services using the tiered pricing strategy.
HOURLY RATES & RETAINERS
This lesson covers how to raise your hourly rate without losing clients, how to identify which clients to move on to a retainer (and then how to move them) and how to create different retainer tiers for different types of clients.
Because there are many pricing strategies I know you won't even have heard about let alone implemented, this section is where I show you how to start looking at your time, money, worth and value in a completely different way.
PACKAGE & PROJECT RATES
You need to break through the hourly rate ceiling in order to earn serious money as a freelancer. Here I talk about package and project rates, how they differ, services that can work well as packages and how to charge for them.
PSYCHOLOGY & MINDSET
You could have incredible skills but they don't mean anything if you don't know how to effectively price them. Value is relative and there are many psychological strategies that influence how both you and your clients view your worth.
Knowing What To Charge (And Asking For It) Can Be Difficult.
Lack of Experience
If you're new to freelancing, you may not have a good understanding of how much to charge. This can lead to undercharging or overcharging, both of which can have a negative effect on your business.
Fear of Rejection
Asking for what you feel your skills are worth can be daunting. You may worry that potential clients will say no, or that you'll lose business if you charge too much.
If you're one of the many VAs struggling with imposter syndrome, you may not feel confident in the value of your services. Fear that you're not "good enough" can lead to undercharging or undervaluing your work.
It can be hard to communicate the value of your services to potential clients as some people may not understand the time, effort, and expertise that goes into what you do. This makes it easy to undercharge.
Luckily, my income-boosting pricing course will help you overcome all of these challenges and enable you to feel comfortable charging for your hard-earned skills and experience.
I not only ensure you look as if you're worth a million bucks (after all, there's no point in raising your rates if you don't look like you're worth the money), but I provide so many quick and easy ways to increase your income that the course quickly pays for itself.
"I bought your pricing course yesterday. Premier, premium, five star, bespoke, first-class... I have so many website tweaks to make! A real eye-opener."
I'm about 70% of the way through Jo's pricing course and loving it, feeling really buzzed about upgrading all areas of my business and shifting my mindset for good!! Also, something I just had to share, I'm in a co-working space today and on my tea break from studying I heard someone on the phone discussing a service provider he wants to hire which he described as "reassuringly expensive"!! Feel like the universe wanted me to hear that today - no more undercharging!! 🤩 Amy Gibson
"I highly recommend this course - it's a wise investment as it will change how you think about everything. It'll change your mindset from a freelancer to a business. Worth every penny."
"After progressing through the pricing course, I have now (for the first time in almost 4 years) finally increased my prices, from £25 to £30 an hour! Today I’ve already sent a project quote to a new enquiry, taking this new price into account. I also had a consultation call with a potential client - a social enterprise to add - who seemed fine with the new price, even after she’d already seen my old one last week on my website! I was waiting for her to say it was too much, but she didn’t! Phew! I still have some work to do, but this is the first step in improving the profitability of my business. My next step is to finally create some packages to put on my website."
"Since doing the pricing course I have managed to get three clients on retainers. The interview with Julia has made me think big time! I've already increased my rates across the board in line with my business birthday, but I have now been playing around with some more premium package rates which I want to approach a client about next week."
"The price training interview with Julia was a game-changer, a real brain cog shifter."
"The training has been spot on and I have now managed to convert another two clients onto retainers since completing it!"
"Aha / airhead moment - just watching the video in the pricing course... I NEVER would have even thought of that!"
"Going through the pricing course and proud to report I've just raised my rate by $5 an hour. I've also given my testimonials their own page."
"Hurrah! After wrestling with my conscience at the weekend I sent two clients an email saying that the concessionary rate would cease and that they would now be charged my normal hourly rate. Guess what? They both emailed back to say... "no probs"! Happy days! Perhaps I’m still not charging enough?!"
"I just managed to put a long-term client on a monthly package instead of an hourly rate - yay!"
"After sending the price increase email to my clients they’ve all come back and said 'no problem, you’re worth it!"
" One of my clients sent me a message asking me to do something immediately, which I did (moving from another client in the process) yet she's paying the same rate as everyone else. That can't continue as I'm getting the stress without any financial rewards for it. As per the training, I sent her an email the next day explaining that anything that requires an immediate response will now attract a priority surcharge."
Money Back Guarantee
The only way you can decide if this course is for you is by being on the inside, not the outside. So if you sign up and decide it’s not for you, as long as you let me know within 14 days and you have completed less than 20% of the course, just ping me an email and I'll give you a full refund.
Because if you're not happy, I'm not happy.
Use Tried And Tested Pricing Strategies to Supercharge Your Income.